Target shifting funds toward marketing race teams

CHARLOTTE, N.C. (AP) Three-time IndyCar champion Scott Dixon will return for a 14th season with Target Chip Ganassi Racing, though he will be one of only two drivers piloting the red and white bulls-eye cars next year.

Target will go from two sponsored IndyCar entries to just one in 2015 as the retailer shifts spending to promoting its drivers. Target also sponsors Kyle Larson, who just wrapped up NASCAR's top rookie honors in the Sprint Cup Series.

"We are just reallocating dollars, there's no difference in anything else," said Dan Griffis, vice president of experiential marketing and alliances at Target. "I would put our investment in racing as the only full-time sponsor in both IndyCar and NASCAR, against any other sponsor in the sport."


IndyCar Leaders: Points
1 W.Power 671 3
2 H.Castroneves 609 1
3 S.Dixon 604 2
4 J.Montoya 586 1
5 S.Pagenaud 565 2
6 R.Hunter-Reay 563 3
7 T.Kanaan 544 1
8 C.Munoz 483 0
9 M.Andretti 463 0
10 S.Bourdais 461 1
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